Since founding Studio Anansi, I’ve loved helping businesses improve their online presence and user experience. Over the years, I’ve discovered how we can elevate their website and UX to even higher levels through strategic planning and business mapping.
For many business owners (maybe even you!), the phrases “strategic planning” and “business mapping” can sound daunting.
If you’re like others, the idea of business mapping may be on your radar — but not pressing enough to get done today.
Yes, you could be reviewing your business strategy and systems. And you could be looking at other businesses for ideas and areas of improvement.
But in reality, this strategic review and evaluation usually don’t feel urgent — so it falls by the wayside, pushed off until there’s more time (AKA never).
If this sounds familiar, I have good news.
Strategic planning and mapping business potential don’t have to be weights in the back of your mind.
In fact, they can be fun (seriously!) catalysts that fill you with inspiration and elevate your website to new heights.
How does strategic planning matter for website design?
Strategic planning forms the backbone of effective website design. It provides a roadmap for aligning your website with your broader business goals.
For website designers, strategic planning involves defining your website goals, identifying your audiences, and developing a website that fits your unique business. Good strategic planning considers your values, competition, and plans for long-term growth.
That’s where business mapping comes into the picture.
The benefits of mapping your business potential with a website designer.
Mapping business potential is a huge subject — but when it comes to your website, there are specific questions and strategies that your web designer can use to ensure that your website supports your business now and into the future.
As a website designer, I work with clients to evaluate their current website. I look for areas of ease, points of friction, and opportunities for improvement.
In other words, I want to know:
- What’s working?
- What’s not working?
- What’s missing?
To answer these questions, I review everything about your site — including your website visitor journey, sales funnels, and customer experience — through fresh eyes.
And this fresh perspective does matter. After all, you already know your business and website inside and out. On the other hand, I bring impartiality, new perspectives, and the ability to see both the big picture and the details.
The results: valuable insights and recommendations for improving the website’s effectiveness, user experience, and overall impact.
Investing in strategy and business mapping lays the foundation for your success.
Mapping your business potential is not a fast process. It can take days, even weeks, to fully explore your business goals, target audience, and competition.
That said, I’ve found that investing to map your potential is worth every second.
Understanding your visitor touchpoints, analyzing your tech, and identifying gaps in your processes — these are all crucial steps, and they work together to support each other.
That’s why mapping potential is in the very first section of my Momentum Design framework, where it helps you develop a strong foundation for future success.
Over the years, I’ve found that a thorough map helps identify ways to streamline and automate processes — saving you time and money in the long run. Plus, it helps you improve user experience — meaning you impress customers and grow your business faster.
By mapping their potential, I’ve helped clients…
- Identify ways to increase sales via improvements to their funnels
- Save hours of time by automating their project management
- Reach new audiences by tweaking their marketing strategy
If we’d skipped the mapping process, they would have missed out on identifying opportunities to attract new customers, boost sales, and improve their online presence.
At the end of the day, I believe that investing in your online presence and user experience is crucial for success — and mapping your potential is a first step.
Ready to uncover strategic improvements and elevate your online presence?
At Studio Anansi, we design custom websites that are built for success. Our designs include UX research, strategic planning, and custom solutions drafted for your business.
Embark on your new website design journey now. Inquire today for availability.
