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Amie's Community Care
Website Design + SEO
82%
↑ Web Traffic264%
↑ Page Views18%
↓ Bounce RateAmie’s Community Care was overdue for a website redesign. The old website had served for years, but leadership wanted a new, modern design that reflected their elevated branding and expertise. As this small team looked to grow, they were concerned that the outdated website hampered their efforts to recruit top talent.
The Amie’s Community Care founders approached Studio Anansi for a new website to better serve their clients and attract quality employees.
We were honored to design a strategic new website utilizing our future planning website design process. The new website appeals to qualified prospects and simplifies the application process. The visitor-centered design also provides clear information about the organization’s service, plus a searchable database of resources.
LOCATION
Portland, Oregon
INDUSTRY
Social Services
PROJECT TYPE
Website Design, Hosting, Custom Database, Search Engine Optimization
BACKGROUND
Like many small businesses, Amie’s Community Care faced challenges from “the Great Resignation.” This social services organization needed to attract quality employees in order to better fulfill its mission — helping people with disabilities grow and develop independence.
Co-founders Shannon McCurry and Amie Tyler wanted to attract compassionate, dedicated new team members.
They knew that their old website was no longer up to the job. The DIY design didn’t communicate the full range of services and employment opportunities. The website’s outdated content layout simply wasn’t attracting enough well-suited applicants.
Shannon and Amie needed a new website — one as thoughtful and welcoming as their services.
NEW WEBSITE DESIGN
- Clean, modern layout
- Strategic use of brand colors
- Customized icons
- Crisp, web-ready fonts
- Simple contact form
- Responsive design for smartphones and tablets
- Legal policies to protect the organization
RESULTS
Since launching, the new website has generated more monthly activity and fewer bounces.
Average monthly page views have increased 264%, and average website traffic has jumped 82%. These rates tell us that more people are viewing more web pages, indicating heightened engagement and interest.
Furthermore, the lower bounce rate tells us that fewer people are exiting (“bouncing”) after viewing a single page.
“Instead of feeling embarrassed about our former DIY site, I feel proud. The site really captures the essence of our company,” says Co-founder Shannon McCurry. “I have really enjoyed pointing existing and new/prospective employees to the new website.”
We say the same for you, Shannon! It was an honor to support a value-driven organization that’s improving lives every day. Thank you for trusting us with your website redesign.
“Instead of feeling embarrassed about our former DIY site, I feel proud. The site really captures the essence of our company. I have really enjoyed pointing existing and new/prospective employees to the new website.”
Shannon McCurry
Co-Founder, Amie’s Community Care
“I wasn’t sure if a designer would understand our company or our aesthetic style prior to our working together. [But] I love that Studio Anansi took the time to really get to know our business, our company core values and our purpose. The attention to this, as well as our aesthetic suggestions/input, really shows in the final product.”
“Elliot [founder of Studio Anansi] was very organized and managed all the moving pieces and the details well. She is a consummate professional and a joy to work with!”
