What is a Website Copywriter? + 3 Reasons You Need One

By Elliot Olson

By Elliot Olson

Lead Web Designer + Digital Strategist

When you invest in a new website, one of the biggest decisions you’ll face is whether to hire a website copywriter.

A website copywriter is a professional writer who works with you to craft the perfect text for your website.

Some copywriters work independently of website designers. Others are part of a team, developing your content alongside the design.

At Studio Anansi, we give clients a choice.

You can opt to work with one of our copywriters to develop the perfect text for your new website. After we match you with the right writer for your industry, your writer delves deeply into your business and target audience. By uncovering the story behind your brand, they craft content that resonates with your ideal audience.

However, some clients prefer to write their own copy. They may not consider why a copywriter is worth the extra expense.

Here are several key reasons to hire a professional copywriter for your new website.

Website copywriters bring a fresh perspective.

You’ve heard the expression, Can’t see the forest for the trees.

This saying often applies to business owners and entrepreneurs.

When you’re immersed in your business every day, it’s easy to lose sight of the benefits and value you deliver to customers and clients. While you’re focusing on supply, sales, and projects, your copywriter can both identify and articulate benefits in a way that resonates with your target audience.

A good copywriter also sees the value that may be obvious to you— but not immediately apparent to your customers.

Does your restaurant serve local, sustainably-harvested ingredients? Even if local and sustainable are the norm for your area, your customers probably don’t know that! Highlighting how special your ingredients are can help you stand out in your field.

Unlike other sales tactics, professional copywriting helps to better sell your business or service without creating extra work for you. They point out what’s already included and the benefits to your customers.

Website copywriters improve your website SEO.

Search engine optimization is a central pillar of any website marketing strategy.

Great SEO content is authentic, informative, and strategic. It builds momentum and grows itself — but it needs a strong foundation to start.

That’s where your copywriter can help.

Professional copywriting includes structuring webpage content for Google and other search engine algorithms. Headers, meta descriptions, image descriptions, and keyword ratios are standard elements of SEO-informed copywriting, including copy packages at Studio Anansi.

When you invest in a gorgeous powerful new website, you need equally strong copy to accompany your investment. Professional copywriters have years of experience crafting powerful copy. Investing in professional copywriting means your website SEO starts from and grows from day one.

Website copywriters help you scale faster.

Copywriter save you days, months, even years of time.

Your website project will be faster and eaiser because you don’t have to write content yourself. Besides a few hours of strategy and review, copywriting is entirely off your plate.

The result?

You have more hours to spend on your business rather than in your business.

Plus, your new website will launch with professionally written and edited content tailored for you. Better content means more engagement with your ideal audience. That engagement leads to authentic connections, sales, and growth.

And because you’ve invested in a professional copywriter, that growth will happen faster — giving you time for compounding returns down the line.

At this point, you may be wondering…

How much does a website copywriter cost?

Costs depend on factors such as the number of website pages, types of content, and copywriter experience. Pricing can range from $50 per piece of copy (such as a webpage or an email) all the way up to several hundred or even thousands of dollars.

At Studio Anansi, our copywriters start at $250 per webpage. Interested in professional copy for your website? Get in touch today.

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