When working with new web design clients, we always start by asking about their business systems. Specifically, we want to know what’s working — and not working — in their business processes.
Why do we emphasize business systems?
Because in our experience, it’s only worth investing in a new website after implementing effective systems. Their new website will increase sales and demands on their time. Before that happens, our clients need systems to support this growth.
One of the most common issues people mention is their time management. Many clients tell us that they feel too busy all the time — and this may be a familiar feeling for you, too!
If you’re like other business owners, you may find yourself with a seemingly endless to-do list. You may be asking yourself questions such as…
Why am I so busy all the time?
Why am I spending so much time on customer service?
How can I spend less of my day on administrative tasks?
Fortunately, you have a secret weapon ready to save you time and help you work more efficiently. Your website can be a powerful tool for reducing admin demands and regaining hours each day.
Here are three ways your website can save time and streamline your days.
Do you find yourself answering the same questions over and over? You may be spending hours each week on the same customer questions.
Think about which questions you were asked most frequently, and how much time you spend answering those questions in individual messages. Even if each individual answer only takes a few minutes, that time adds up quickly!
Imagine if that time wasn’t spent on 1:1 responses, but instead could be answered right away on your website. A strategic FAQ on your website saves you the hours that you normally would be responding to individual inquiries. It also helps your audience find answers quickly, without requiring a wait for your response.
The specific questions will depend on your business and services. We’ve seen clients add FAQs ranging from shipping policies to billing to vendors. Whatever questions you find yourself answering repeatedly, add them to your FAQ page or section on your website.
Ideally, your audience will answer their own questions by reading the FAQ. But if they still message you, you can just send the link to that page without typing out a new response each time.
Automate your calendar and scheduling
Making appointments used to require lengthy email exchanges. We probably all remember the days of endless back-and-forth scheduling. Raise your hand if this sounds familiar…
Are you available on Tuesday at 4 PM?
No, how about Thursday at three?
Well, I have an appointment on Thursday; how about Friday or Monday morning?
I’m out on Friday, and Monday I’m going to be in Montana. So adjusting for Mountain time…
It was enough to drive anyone up the wall. Fortunately, scheduling appointments and managing your calendar no longer has to be a tedious, time-consuming process. Tools such as Calendly can sync your existing calendar and open bookable slots based on your availability.
Rather than exhausting email exchanges, you can add one single calendar link to your website — or even direct people straight to a booking page. Best of all, many tools send follow-up confirmations and reminders so appointments don’t accidentally slip under the radar.
Generate and capture leads
Marketing and lead generation are constant activities for many business owners. Your website can help capture leads — and start qualifying leads to ensure that you’re reaching the right audience.
Rather than relying on networking or one-on-one marketing efforts, your website can help you reach a wider audience. You can build a sales pipeline offering lead magnets such as e-books, webinars, and downloads in exchange for email addresses.
It’s even possible to set up automatic systems to qualify leads and move them forward in your sales process. For example, let’s say you offer a free workbook download. Once a new lead inputs their email address, you can automatically send them the workbook and a link to your FAQ. Once they have a chance to review your FAQ, they could receive a link to book an appointment with you to review the final details of your service or product.
And just like that, your website has completed a full sales process for you.
Say goodbye to the hours you would normally spend on 1:1 lead generation + answering that lead’s specific questions + scheduling a final call to close the sale.
Instead, say hello to a system that completes those steps automatically and gives that time back to you.