Everywine
Website Design + E-Commerce
LOCATION
Houston, Texas
INDUSTRY
Wine Tastings, Events, Sales
PROJECT TYPE
Website Design, Membership Site, Online Bookings, E-Commerce
BACKGROUND
Ryan and Arielle Cooper are not your typical wine aficionados. They’re redefining wine by offering casual yet sophisticated tastings for vino lovers in Houston, Texas.
When Ryan and Arielle expanded to a new location, they knew it was time to revamp their old website and provide an online experience as sleek and modern as their in-person tastings.
The old website was clean and colorful, but the team was ready to invest in a more strategic website that grew their business. They wanted to showcase their new playful branding while making it easy to book tastings and join their monthly membership.
They also wanted to sell wine directly through their website with a simple check-out process and clean, modern design for sales pages.
PROCESS
To kick off the project, Studio Anansi dug deep into their website strategy, audience expectations, and branding. We identified the main goals for the site: to build their monthly membership program, sell bottles, and provide an easy online booking experience.
Using those strategic goals, we designed a new website that guides visitors through the Everywine experience. The site showcases their gorgeous tasting room and connection to the local community. We added subtle animation to bring liveliness and playful elements to the site. We also incorporated their brand colors to ensure a seamless experience from in-person tastings to the online orders.
RESULT
The final website includes a membership login, online e-commerce store with easy options to add new products, digital booking across three venues, and multiple payment options for easier customer checkout.
The site is built on WordPress so it’s powerful enough for Everywine’s current needs and ready to scale as their business grows. Plus, we included training videos so the team can handle online sales and manage orders through their WooCommerce dashboard.
OTHER SITE FEATURES
- Clean, modern layout
- Crisp, web-ready fonts
- Simple forms
- Responsive design for smartphones and tablets
- Newsletter integration
- Easily-managed e-commerce listings
- Online Terms and Policies to protect the business
FEEDBACK
“One of the most organized and tenacious web developers I have ever had the pleasure to work with.”
“Elliot was patient, very very organized with her onboarding and the information she provided. I would highly recommend her and her process, which helped clarify the company’s value prop even more.”
Did they have any concerns before working with Studio Anansi?
I wasn’t confident that someone could as competently handle both the design and functionality aspect of the project. Often, it seems that people are strong in one or the other, but rarely do you find someone that is just as accomplished in both areas.
Ready for your own professional, elegant website?
Arielle and Ryan Cooper
How was the experience working with the Studio Anansi team?
The timing of the prep process and start date were perfect. I felt way more confident going into the design process knowing you had the answers to so many questions that would impact the look, feel, and functionality of the site. We just kept saying all month, “Elliot is a badass”.
What results have they already seen from the new site?
The personality of the brand shines through. The automations have elevated our professionalism. We are really grateful for the post-launch videos and the straightforwardness with with the site was built. We feel encouraged and appreciated. There aren’t enough words of appreciation for your contribution.
