Small Business

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Social Proof 101: Why you NEED it and how to gather it for your website

Social proof is an exciting way to grow your business and reach new customers. The term may sound daunting. “What the heck is social proof??” you may be asking yourself. Social proof is more common than you think — in fact, you’ve probably encountered it online several times today with just normal internet browsing! So

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Woman with a puzzled or uncertain expression against a black background, photographed by studio anansi.

Negative SEO: What It Is and 3 Ways to Protect Yourself

Your SEO game is strong. You’ve done the keyword research, image and text optimizations, and Google scans. After countless hours of meticulously optimizing your website, you’re confident that customers are finding your business online. Until one day, when website traffic plummets. Suddenly, you have close to zero organic traffic. Even customers searching for your specific

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A minimalist desk setup in studio anansi, portland oregon, with an open notebook, pen, and a cup of coffee on a white table.

Why WordPress? 5 Reasons You Should Use The World’s Most Popular CMS

Your website is a centerpiece of your business. It’s what brings in customers and keeps them coming back for more. But how do you choose which platform to use? Over the years, I’ve tested many content management systems (CMS). I now choose to only build on WordPress. Here’s why I think WordPress is the best

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Behind the Scenes: I’m Celebrating Wins from the Last 6 Months

As an entrepreneur, I know it’s important to recognize milestones. Many of us work alone, and we don’t have a team to celebrate accomplishments. With July nearly here, I’ve been reflecting on the last six months. In honor of the year’s halfway point, I’m highlighting a few personal and professional wins. SELFCARE This was one

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